Think about the last 10 movies you’ve seen in a theater, or thought about going to see, or even heard were in theaters and not on Netflix’s Top 10.  Maybe you can’t think of 10.  That’s probably because they were all the same: a superhero movie here, a franchise movie there, a remake here, a token horror flick or romantic comedy there, a disaster movie here, a Whodunnit there.  Hollywood is under so much pressure from its competition with the ever-expanding landscape of streaming content engines that it is afraid to take any risks.  Anything they put a budget behind has to make money.  And to do that they need a whole lot of people to decide that instead of paying $0 to stream something on their couch, they’re going to pay $13 to commute out to a theater.  In Hollywood's opinion, the only movies that do that are derivative (and to be fair, they’re unfortunately kind of right).  If something has proved it’s made money before, they’re just going to add a new charging port or camera and try to sell it to us again.  Hollywood is no longer the place to find exciting, groundbreaking cinema.  You’ll have much better luck looking to the streaming studios that have innovated a way to monetize content such that they can afford to invest in artistic projects at scale.  But because the gems are so distributed across so many platforms, they are often hard to find.  The streaming giants are spending so much money commissioning and obtaining the quality content that they can’t possibly afford to market everything worthy.  The best they can do is utilize their own platforms to pitch you on what they have that’s popular once you’re already there.  And because of the same reason Hollywood only bothers to invest in marketing genre derivatives, the platforms also often need to prioritize pitching shows and movies that they know are going to play widely.  Even if they’re not all that good (looking at you Glass Onion).  As a result, we the consumers are forced to rely on word of mouth to direct us to what is most worth our while.  So if you’ve found a gem that nobody’s talking about, please do the artists behind it and the rest of us a favor and force it upon those around you.  If enough of us reinforce quality, innovative work, then maybe Hollywood will start to listen.